Free UTM Builder & Campaign URL Generator

Q: What is a UTM Builder?

A UTM Builder adds campaign tracking parameters to a landing page URL so GA4 and other analytics tools can identify the traffic source, medium, campaign, keyword and creative.

Q: Which UTM parameters are required?

For consistent campaign reporting, use utm_source, utm_medium and utm_campaign. The utm_term, utm_content and utm_id fields are optional.

Q: Does this UTM Builder store my URLs?

No. The UTM link is generated locally in your browser and is not uploaded or stored by Humanify.pro.

Create clean UTM tracking links for GA4, Google Ads, Meta Ads, email, LinkedIn and social campaigns. Add your campaign values, build the URL and copy it instantly.

Runs in your browser No login Free to use

Landing page URL UTM tracking link

Create a UTM tracking URL

Website URL required

Use the final landing page URL. Existing non-UTM query parameters and the URL fragment are preserved.

Campaign source required

Where the traffic comes from.

Campaign medium required

The marketing channel or traffic type.

Campaign name required

A clear name for the promotion, launch or campaign.

Campaign term

Optional keyword, audience or targeting detail.

Campaign content

Optional ad, button, creative or A/B test variant.

Campaign ID

Optional platform or internal campaign identifier.

Report label

Used only on this page and not added to the URL.

Quick presets

Lowercase values and replace spaces with hyphens Remove existing UTM parameters before building

Enter a landing page URL and campaign values to create your UTM tracking link.

How to create a UTM tracking link

STEP 01

Add your landing page

Paste the complete page URL that people should visit after clicking the campaign link.

STEP 02

Enter campaign values

Add a source, medium and campaign name. Use the optional fields when you need more detail.

STEP 03

Build and copy the URL

Review the generated tracking link, copy it and use it in your ad, email, post or partner campaign.

UTM parameter guide

A UTM link adds campaign information to the destination URL. This lets analytics platforms separate traffic by source, channel, campaign and creative.

Required campaign parameters

utm_source identifies where the click came from, such as google, facebook, newsletter or linkedin.
utm_medium identifies the channel, such as cpc, paid_social, email, referral or organic_social.
utm_campaign identifies the specific campaign, promotion, launch or offer.

Optional campaign parameters

utm_term can identify a paid keyword, audience or targeting group.
utm_content can distinguish ads, buttons, banners, email links or creative variants.
utm_id can store a platform campaign ID or internal identifier.

UTM examples for common campaigns

These examples show practical source and medium combinations. Keep your own naming convention documented and consistent.

Campaign type	utm_source	utm_medium	Example campaign
Google Ads	`google`	`cpc`	`summer-search`
Meta Ads	`facebook`	`paid_social`	`lead-gen-offer`
Email newsletter	`newsletter`	`email`	`july-update`
LinkedIn Ads	`linkedin`	`paid_social`	`b2b-demo`
Organic Instagram	`instagram`	`organic_social`	`product-launch`

UTM Builder best practices

Use lowercase values so Google and google do not become separate report entries.
Choose one separator, such as a hyphen or underscore, and use it consistently.
Use names that another person can understand without opening the advertising platform.
Do not place sensitive personal information inside UTM parameters because the full URL can appear in browsers, analytics reports and shared messages.
Test the finished link before publishing the campaign.

Frequently asked questions

What is a UTM Builder?

A UTM Builder is a campaign URL generator. It adds tracking parameters to a landing page URL so GA4 and other analytics tools can identify the source, medium, campaign, keyword and creative.

Which UTM parameters are required?

Use at least utm_source, utm_medium and utm_campaign for consistent campaign reporting. The term, content and campaign ID fields are optional.

Which UTM values should I use for Google Ads?

A common manual setup is utm_source=google and utm_medium=cpc. Use a clear campaign name and add optional term or content values when you need to distinguish keywords, audiences, ad groups or creative variants.

Can I use UTM links with GA4?

Yes. GA4 can use standard UTM parameters to classify campaign traffic in acquisition reports when a visitor opens the tagged URL.

Does this UTM Builder store my URLs?

No. The URL is generated locally in your browser. Humanify.pro does not upload or store the landing page URL or UTM values you enter.

Will this tool preserve existing URL parameters?

Yes. Existing non-UTM parameters are preserved. When “Remove existing UTM parameters” is enabled, old utm_ parameters are removed before the new values are added.